PRIDE X REEBOK SS’20

The story behind this year’s Pride collection, All Types of Love, supports the LGBTQ+ community in their March for Equality. With this collection, we hope to continue to raise awareness of the daily injustices and inequalities that this community still faces with product that is built for everyone. The product offering of apparel, footwear and accessories spans from subtle and timeless Pride executions to bold and loud pride graphics, ensuring that everyone can express their pride in a way that fits them best. Everyone’s story is unique and everyone’s journey is different—this collection supports and celebrates that.

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The All Types of Love collection was created to celebrate the many personalities, ways to love, and journeys that members of the LGBTQ+ community have traveled in life. Some amplify their pride in bold and loud ways, while others have a more quiet and reserved style. Our product story—reflected in all six footwear icons, apparel, and accessories—lets the Game Changer showcase a style of Pride however they/he/she sees fit.

ALL TYPES OF LOVE

We speak different languages.

We pray, love and worship differently.

Each of us is one-of-a-kind, but we share a powerful universal bond:

This adventure we call life.

This adventure to belong and to be part of something,

To love and to be loved, to create, to teach, and to better ourselves individually and together.

The All Types of Love collection is a love letter to our LGBTQ+ friends, family, and community. It celebrates that we all have different ways to love and to be loved, with messages of acceptance and appreciation. While parades may be centered around one month each year, the March for Equality happens daily. Our product collection and Proud Notes campaign acknowledge the progress that has been made, and offers encouraging messages for the hurdles that may come tomorrow.

For this campaign, it was critical that we feature activists and influencers in the LGBTQ+ community that ranged in diversity within the LGBTQ+ community as well as ethnically. All talent featured are real people who are fighting for equality every day. They are authentic and passionate individuals – each with their own unique story and journey that we want to celebrate.

TWIGGY Activist | She/her or they/them

DYLAN | Activist | He/him or they/them

NALI | Activist | they/them

WAZINA | Activist | she/her

JUNE | Activist | she/her

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As part of this campaign, it’s imperative that we as a global brand are not just putting rainbows on products as a way to celebrate pride. It’s critical that we are creating products that offer deeper meaning and authentic storytelling, and are also giving back to the LGBTQ+ community. This year, to support this ambition, Reebok is donating $75K to the It Gets Better Project, a global LGBTQ+ outreach program that uplifts, empowers, and connects LGBTQ+ youth around the world. The initiative exists to inspire people to share their stories and remind the next generation of LGBTQ+ youth that hope is out there, and it will get better.

Press releases snippets from Out Magazine, Footwear News, and LGBTQ Nation.

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