COTTWEILER X REEBOK SS’21

“New Age Traveller” Collection for SS’21, arrives as a refined juxtaposition between old world, natural material choices and new-age, futurist design philosophies. The collection features a 7 piece apparel collection, the new Zig 3D Storm Hydro duo and accessories. We utilized natural dyes and natural materials such as cotton to draw back closer to nature and the elements used back when these stone formations were formed. All showcased in a beautiful campaign channeling the great outdoors and summertime sun.

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The Reebok team and I collaborated with our partners at Cottweiler to create this collection together. Above is our apparel design and development process from archive research, concepting, sketching, and merch boards to accurate techpacks with information regarding fit, material, artworks, color and trims. Together as a team we reviewed and approved production stages of creative execution, ensuring creative excellence to the end. We then have the final products photographed on models at a studio photoshoot.

The editorial campaign creative direction is by Ben Cottrell & Matthew Dainty.

Photographed by Daniel Swan & Nile Hoo-Quartey.

Press releases snippets from Hypebeast, Respect, and NSS Magazine.

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